The Deeper Magic of San Francisco’s Proposed Tax Makeover
10 mins read

The Deeper Magic of San Francisco’s Proposed Tax Makeover

For many years, loyal readers of San Francisco voter information brochures could reliably be entertained by Republican blabbermouth Terrence Faulkner. He often wrote up to four contradictory arguments for items on a single San Francisco ballot, and rarely, if ever, did voters see things the way he did.

And we mean it written: Faulkner filed his campaign arguments by hand and in capital letters. One can only imagine the glee of Elections officials as they typed up briefs like the following 2014 masterpiece opposing Proposition B:

Giacomo Casanova in “The Story of My Life” tells the story of how in 1733, at the age of 8, he was living in Venice and had a problem with nosebleeds:

“Leaving the gondola, we entered the hovel… (M)y grandmother gave the witch a silver ducat, after which the witch opened a chest… put me inside and locked it. … (She) rubbed my temples with a sweet-smelling ointment and… said that my bleeding would subside until I told her… what she had done to cure me…”

Prop. B, by the way, called for funding for public transportation. It passed with more than 61 percent of the vote.

Faulkner apparently passed the baton, if not the pen, to Larry Marso, a Republican lawmaker who emphasized his “principled opposition” to the city’s “progressive” Republicans. He offered the only argument against Prop. M, a radical proposed overhaul of the city’s tax structure.

Prop. M is a consensus measure developed and supported by every last vestige of San Francisco politics — and it is opposed by Larry Marso.

“Man,” says one long-time city politician who obviously supports Prop. M, “I Down I love this guy!”

With minimal opposition, unanimous organizational support, and a campaign bolstered by $500,000 from Google, $250,000 from Airbnb, and $110,000 from Ron Conway, Prop. M should be able to handle it (If voters won’t go blind when they get to the 13th of the 15 measures on the ballot and If can understand the confusing language of the ballot).

But what would that be? Down? The legal text for Prop. M is 112 pages long—not twice the length of Kafka’s “The Metamorphosis,” but the effect is no different.

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By July 2023, it was clear that San Francisco would be forced to scrap its business tax structure after the pandemic. That’s when a city report revealed that San Francisco’s five largest companies paid about 24 percent of its business taxes. The 100 largest companies paid 58 percent of taxes.